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前不久,笔者出席在美国旧金山召开的第123届国际商标协会年会,加深了对商标重要性的认识,深深地感到提升名牌品位,迎接WTO挑战的迫切性。 中国即将加入WTO,市场的激烈竞争将从价格竞争、质量竞争逐步走向品牌竞争,名牌商品占有并瓜分市场巳成为我国市场发展的必然趋势,走品牌经营之路,也将是我国企业发展的必由之路。
Not long ago, the author attended the 123rd Annual Meeting of the International Trademark Association in San Francisco, deepening his understanding of the importance of trademarks and deeply felt the urgency of upgrading the brand name and meeting the challenges posed by the WTO. China is about to join the WTO. The fierce competition in the market will gradually shift from price competition and quality competition to brand competition. The acquisition and distribution of brand-name products has become an inevitable trend in China’s market development. Taking the road of brand management will also be the only way for the development of China’s enterprises. .