一家机关刊,在走向市场的漫漫长路上,最重要最关键的一步是什么? 我们的体会:不是形式的改变,不是内容的调整,不是风格的确定与把握,也不是发行手段的市场化,而是杂志社内部机制的改革。作为历史悠久、地位崇高的团中央机关刊,《中国青年》一直都是一个“机关”。而且是一个“正局级”的机关(这在全国期刊界是极个别的情况)。这是《中国青年》多年的优势。在计划经济时代, What is the most important and crucial step for an organ journal in its long march to the market? Our experience is not a change of form, not an adjustment of contents, a determination and gratification of style, nor a marketization of means of distribution, But the magazine internal mechanism reform. As a long-established and lofty Central Government organ, “China Youth” has always been an “organ”. But also a “bureaucratic authority” (which is extremely rare in the national journals). This is the advantage of many years of “Chinese youth.” In the era of planned economy,