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在过去的2004年里,首饰行业可谓热闹非凡,除去少数赔本赚吆喝和恶意炒作的,其余大多或圈地似的开店,或大张旗鼓地宣传,忙得不亦乐乎。看来,大家是瞅准了中国是世界最大铂金消费国和亚洲最大钻石消费国等诸多奶酪。不论是外资的注入,还是国外珠宝商不顾高得让人咂舌的关税也要硬着头皮闯进来,都是为了要分那一杯美味的羹。不过,现在的竞争者往往不再选择盲目投资,尤其是外资企业,他们或者拥有雄厚的资金,或者在国际上有高知名度,再或者有着悠久的历史和精湛的工艺。随着品牌概念的深入人心,这些商家将会越来越受到消费者的关注。
In the past 2004, the jewelery industry was bustling. With the exception of a handful of looting and malice speculation, the rest of the jewelery industry, or the most rodeo shops, were hyped up to great excitement. It seems that everyone is targeting China as the world’s largest consumer of platinum and Asia’s largest consumer of diamonds and many other cheese. Regardless of the influx of foreign capital, or foreign jewelers regardless of the high staggering tariffs have to bite the bullet broke in, are to be divided into a cup of delicious soup. However, nowadays, competitors often stop choosing blind investments, especially foreign-funded ones. They either have strong financial resources or are well-known in the world, or have a long history and superb craftsmanship. With the deep penetration of the brand concept, these businesses will receive more and more consumer attention.