目前中国鞋业已经形成高端市场以外资品牌为主,中低端市场以国产品牌为主的竞争格局。单从制鞋企业的数量讲,中国有1万多家正规皮鞋制造企业,更有数不清的家庭作坊也在生产皮鞋。在一片竞争残酷的鞋业“红海”中,如何找到突破口,脱颖而出?中国鞋业是否进入了一个新的洗牌阶段?带着这些疑问,本刊记者专访了青岛亨达集团董事长王吉万。 At present, China’s footwear industry has formed a high-end market dominated by foreign brands, low-end market dominated by domestic brands competitive landscape. Speaking from the number of shoe-making enterprises alone, China has more than 10,000 regular leather shoes manufacturing enterprises, and countless family workshops are also producing leather shoes. In a competitive shoe “Red Sea”, how to find a breakthrough, come to the fore? China’s footwear industry has entered a new stage of shuffling? With these questions, the reporter interviewed Qingdao Hengda Group Chairman Wang Jiyuan .