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我们已经“习惯了”巨型企业做品牌的大手笔,出手阔绰,一掷千金;我们已经“习惯了”跨国公司的豪言壮语,诸如,为了塑造品牌,宁可亏损十年;我们已经“习惯了”跟复制型品牌咨询公司的模仿策略,没有大创新,只能花大钱,在资金上攀比,寻求差异;我们已经“习惯了”常规品牌运作策略,而常规策略一般都需要强大的资金垫底。例如,很多企业认为做品牌就要去大打广告,而广告只是企业塑造品牌可以选择的一种方法,但不是必经之路。所以,看到这个标题,很多人会大吃一惊,难道“一分钱”也能做品牌?能,且看我们的成功案例。
We’re “used to it” giant companies doing generous, big-ticket, big deal, we’re “used to” the rhetoric of multinational companies, such as, in order to shape the brand, would rather lose 10 years; we have been “used to” with the copy of the brand There is no big innovation in the consulting firm’s mimicry strategy, and it can only cost a lot of money to find the difference in funding. We have got used to the normal brand operation strategy, and the conventional strategy generally needs a strong fund bottom. For example, many companies think that the brand is about to advertise, and that advertising is just one way an organization can shape its brand, but it is not the way to go. So, to see this title, many people will be surprised, are “a penny” can do the brand? Can, and look at our success stories.