本文以国际传播为切入点,探讨现代意义上的“公共外交”概念被引入之初,澳大利亚在公共外交方面的尝试和努力所呈现的特点。澳大利亚公共外交管理具有延续性、专业性、两级管理体系、以需求为导向等特点,而其实践则是多维度、与理论发展相辅相成。其管理与实践的各个方面彼此影响、相互作用,奠定了当今澳大利亚公共外交的重要基础。 This article takes international communication as an entry point and explores the characteristics of Australia’s attempts and efforts in public diplomacy when the concept of “public diplomacy ” was introduced in the modern sense. Public diplomacy management in Australia is characterized by continuity, professionalism, two-level management system and demand-orientation. However, its practice is multi-dimensional and complements its theoretical development. Its various aspects of management and practice influence and interact with each other, laying an important foundation for today’s public diplomacy in Australia.