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传统媒体与新兴媒体融合发展,是顺应网络和数字技术发展的需要,也是落实中央战略部署的需要。如何顺利实现融合发展的目标,是当前传媒行业都在探索的一项重要课题。本文围绕传统媒体与新兴媒体融合发展的几个关键问题,以重庆日报报业集团的实践与探索为例,对如何推进融合发展进行了阐述。
The integration and development of traditional media and emerging media are required by the development of the network and digital technologies as well as the need of implementing the strategy of the Central Government. How to successfully achieve the goal of integration and development is an important issue currently explored by the media industry. This article focuses on the key issues of the integration and development of traditional media and emerging media. Taking the practice and exploration of Chongqing Daily Newspaper Group as an example, this article elaborates on how to promote the integration and development.