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当前,国内葡萄酒市场竞争十分激烈,特别是从1998年以来,市场白热化后出现了“价格”大战,随着我国即将加入“WTO”组织,供过于求矛盾将更为突出,将会使我们企业面临更加艰难的生存环境,压力之下,必然迫使我们要加快确定外向型经营观念,调整产业结构,开拓国际市场,早日与国际市场接轨。
At present, the competition in the domestic wine market is very fierce. In particular, since 1998, after the market became heated up, there has been a “price” war. As China is about to join the “WTO” organization, the oversupply contradiction will become more prominent and will make our business even more challenging. The difficult living environment and pressure will inevitably force us to accelerate the determination of export-oriented business concepts, adjust the industrial structure, open up the international market, and integrate with the international market as soon as possible.