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品牌,是市场认可的个性化标识,是企业竞争力的重要象征。近年来,国家火炬计划重点高新技术企业、国内知名医药上市企业——河南羚锐制药股份有限公司(以下简称“羚锐制药”)按照“内部提升素质、外部树立品牌”的工作思路,以精细管理深化内外部价值链的品牌创建,弘扬先进事迹,激发员工斗志;依托品牌优势扩展产业链,推出“羚锐正山堂养生信阳红”产品,全面打造出“羚锐制药”这一优质品牌,积极推动中医养生和茶产业发展。
Brand, the market is recognized by the personalized logo, is an important symbol of the competitiveness of enterprises. In recent years, the State Torch Plan key high-tech enterprises, the well-known pharmaceutical listed companies - Henan Ling Rui Pharmaceutical Co., Ltd. (hereinafter referred to as “Ling Rui Pharmaceutical”) in accordance with the “internal quality, external establish brand” work To finely manage and deepen the internal and external value chain brand creation, promote advanced deeds, to stimulate employee morale; relying on the brand expansion of the industrial chain, the introduction of “Ling Rui Zheng Shan Tang Xinyang Red” products, to create a comprehensive “gazelle Sharp Pharmaceutical ”this quality brand, and actively promote the development of Chinese medicine and tea industry.