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这将是一个由实力型企业引领的地产时代 1 企业品牌及买家忠诚度在目前中国房地产的这种发展状况下,特别是在新房贷政策的大背景下,对开发商来说,某一个项目可能会做好,但要真正形成整个企业的品牌则不太容易。而且品牌一旦形成,便无形之中加大了这个企业的责任。华远房地产股份有限公司董事长任志强认为,品牌就是一种要约,品牌就是一种承诺,就是要给消费者一种确定性的承诺。维护和创造品牌预测于它可以持续不断地为后继产品创造价值。现在房
This will be a real estate-led enterprises in the real estate era brand and buyer loyalty In the current development of China’s real estate this situation, especially in the background of the new mortgage policy, for developers, one of a The project may well be done, but it is not easy to really shape the entire organization’s brand. And once the brand is formed, it will increase the responsibility of this enterprise. Ren Zhiqiang, chairman of Huayuan Real Estate Co., Ltd. believes that the brand is an offer, the brand is a commitment that is to give consumers a certain commitment. Maintain and create brand predictions where it can continuously create value for successors. Now room