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面对２１世纪知识经济的到来，广告营销面临着空前的机遇与挑战。知识化广告营销是广告营销主体以知识和信息为基础，利用高科技，突出知识特征，借助信息网络联系消费者。知识经济向广告业渗透并融合，使２１世纪广告业在行业结构和服务业发生新的组合，并遵循新的整合营销观念从事其运作。广告营销创新是历史的必然。
In the 21st century, the advent of knowledge economy, advertising marketing is facing unprecedented opportunities and challenges. Knowledgeable advertising is the main advertising advertising based on knowledge and information, the use of high technology, highlighting the characteristics of knowledge, with the help of information networks to contact consumers. The knowledge-based economy infiltrates and merges with the advertising industry so that the advertising industry in the 21st century will make a new combination in the industry structure and service industry and follow the new concept of integrated marketing in its operation. Advertising marketing innovation is a historical necessity.