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传统的意识形态自我意识把自己定位为某种认识性的知识和知识性的认识。但从语用学的视角考察,意识形态却是一种行为,而且是伴随强烈意志和浓厚情感的社会行动,其行为样式为以言行事。由此一切具有目的理性的意识形态都必须遵从推动话语“成事”的条件而进入交往世界,按照成就交往行动的普遍条件具体设计和选择符合当时历史语境的交往平台即语前仪式,然后主动利用话语接受的语用法则自觉控制话语过程,调节话语对象、话语情感和话语方式,在自然而然的对话中不知不觉地最终达到把听众带入意识形态世界的目的。
The traditional ideological self-awareness positions itself as a kind of cognitive knowledge and knowledge. However, from the perspective of pragmatics, ideology is a kind of behavior. It is also a social action accompanied by strong will and strong emotion. Its behavior style is to act in words. Therefore, all the ideologies with the objective rationality must enter the world of communication according to the conditions of promoting discourse “accomplishment ”, and design and select the pre-verbal ritual that is in conformity with the historical context at that time according to the universal conditions for the achievement of intercourse. And then take the initiative to use the pragmatics accepted by discourse to consciously control the process of discourse, adjust the discourse object, discourse emotion and discourse style, and finally realize the purpose of bringing the audience into the ideological world in a natural dialogue.