利用新媒体来跟消费者沟通已经是品牌360度全方位整合营销计划中必不可少的一环。作为全球最大的体坛盛事,四年一度的世界杯向来是品牌营销的兵家必争之地。2010年的南非世界杯,对于中国品牌来说,是一个巨大的突破。有史以来第一次,在赛场上,出现了中国企业的身影。“哈尔滨啤酒”、“中国英利”这些汉字让中国人倍感亲切和 Using new media to communicate with consumers is already an integral part of the 360-degree integrated marketing plan. As the world’s largest sports event, the quadrennial World Cup has always been the battleground of brand marketing. 2010 World Cup in South Africa, for the Chinese brand, is a huge breakthrough. For the first time in history, on the pitch, the presence of Chinese companies emerged. “Harbin beer ”, “China Yingli ” these Chinese characters make the Chinese feel more cordial and