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今年电商界依然风起云涌,一面是伴随着不断传来美国新股上市的槌钟声,资本市场的喜庆欢腾之声不绝于耳。另一面则是,电商圈由于经营瓶颈沉浸在一片苦恼的氛围中。天猫淘宝的竞争激烈,导致获取流量费用越来越高。做,则库存风险大增,不做,则不知流量如何导入。于此同时,“互联网思维”、“大数据”、“粉丝经济”等各种新兴词汇更是让人云里雾里。
This year, the business community is still surging. On the one hand, along with the ever-rising popularity of the IPO of the United States, the festive jubilation of the capital market is heard. The other side is that the electricity business circle immersed in a distressed atmosphere due to operational bottlenecks. Tmall Taobao fierce competition, resulting in higher and higher cost of access to traffic. Do, then the inventory risk surge, do not do, do not know how to import the flow. At the same time, “Internet thinking ”, “big data ”, “fan economy ” and other emerging vocabulary is even more foggy.