商标扮演著和视觉识别几乎一模一样的角色,不过是在商业化的世界里。 商标的历史也可谓源远流长,举例来说,古代中国的陶器底部,往往可见标示著西元前几千年的日期,人名或是象徵图案。这些标示,代表著陶器的烧制年代,原创者姓名,甚至有时是一种品质的保证。 Trademarks play almost the same role as visual identity, but in a commercialized world. The history of trademarks can also be traced back to ancient times. For example, the bottom of ancient Chinese pottery can often be marked with the dates of the first few thousand years of the B.C., names of people or symbolic patterns. These signs represent the firing date of the pottery, the name of the original creator, and sometimes even a guarantee of quality.