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营造企业和谐发展环境为导向的“传统+新兴”媒体宣传格局搭建与实践是国网通辽供电公司是根据实际发展状况,充分考虑各种影响因素,精心提出的创新实践项目。当今,越来越多的人选择通过新兴媒体来获取资讯,特别是年轻人,可以选择通过手机网页、app或互联网的方式来获取信息。从舆论中的热点话题和热点新闻来看,新兴媒体往往能在热点话题设置和引导舆论方向上占据主动权。因此,公司项目提出以技术为先导,以内容建设为核心,通过对传统媒体和新兴媒体的资源整合,来实现资讯传播方式的创新。
Create harmonious development environment-oriented “traditional + emerging” media publicity pattern to build and practice is the State Grid Tongliao power supply company is based on the actual development of the situation, give full consideration to various factors, carefully proposed innovative practice projects. Today, more and more people choose to access information through emerging media, especially young people, with the option of accessing information via mobile web, app or internet. From the hot topics in the media and hot news, emerging media can often take the initiative in setting and guiding public opinions in hot topics. Therefore, the company proposed to project technology-led, content-building as the core, through the traditional media and emerging media resources integration, to achieve the innovation of information dissemination.