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地处鲁西南四省交界、地理环境偏僻,交通闭塞的单县医药公司已连续两年销售额居山东省医药县公司首位,成为全省医药商业企业的排头兵企业。为何有此成绩呢?这要看单县医药公司是怎样销售管理的了。1997年公司提出的口号是:把握大局,抓住机遇,以市场为导向,以销售为中心,加大改革力度,积极推进工商联营,扩大批发和零售,搞活资本运营,从严管理,加强两个精神文明建设。全面实现总销1亿元,纯销7000万元,利税400万元,人均收入7000元,人均劳效50万元,零售800万元的“174758”工程。1997年上半年已实现销售4205万元,具体实施办法是: 1 抓住经济稳定发展的机遇,创造有利竞争的条件 1997年公司领导班子分析,我国医药市场的发展趋势是:价格呈稳定上升态势,市场占有率将进一
Located at the junction of four provinces in southwestern Shandong and geographically isolated, the single county pharmaceutical company has for the second consecutive year ranked first in Shandong Province’s pharmaceutical county and has become the vanguard of the province’s pharmaceutical and commercial enterprises. Why do you have this result? It depends on how single county pharmaceutical companies manage sales. The slogans proposed by the company in 1997 were: Grasping the overall situation, seizing the opportunities, market-oriented, sales-oriented, intensifying reforms, actively promoting industrial and commercial joint ventures, expanding wholesale and retail sales, invigorating capital operations, strict management, and strengthening A spiritual civilization construction. A total of 100 million yuan in total sales, 70 million yuan in pure sales, 4 million yuan in profits and taxes, 7,000 yuan in per capita income, 500,000 yuan in labor per capita, and 174,758 yuan in retail sales. In the first half of 1997, it has realized sales of RMB 42.05 million. The specific implementation measures are: 1 Seizing the opportunity for stable economic development and creating favorable conditions for competition In 1997, the leading group of the company analyzed that the development trend of the pharmaceutical market in China was: the price was steadily rising. , market share will be further