论文部分内容阅读
随着经济全球化进程的加快,作为WTO成员国之一,中国与世界各国的经济交往也越来越频繁。为适应国际竞争的需要,中国需要大量谙熟商务领域专业知识同时又具备跨文化交际能力的复合型人才,这对我们的英语教学,尤其是商务英语教学带来了前所未有的挑战。本文就高校商务英语教学中培养学生的跨文化交际能力的内容和方法等方面进行了尝试性的探索。
With the accelerating process of economic globalization, as one of the member states of the WTO, China’s economic exchanges with other countries have become more frequent. In order to adapt to the needs of international competition, China needs a large number of sophisticated talents who are familiar with professional knowledge in the business field and at the same time have the ability to cross-cultural communication. This has brought unprecedented challenges to our English teaching, especially business English teaching. This article attempts to explore the contents and methods of cultivating students’ intercultural communicative competence in college business English teaching.