“供给侧改革”是习近平同志于中央财经领导小组第十一次会议上提出的国家经济改革新概念、新思路、新内涵,并逐渐成为各项社会事业改革发展的总体指导思想。我国新闻传播教育历经多年发展,取得了令人瞩目的成绩,但同时也面临媒介环境与生态巨变所引发的严峻挑战。高校新闻传播教育迫切需要通过“供给侧改革”来实现体系重构和模式转型,从而更好地适应传媒单位对新闻人才的新要求。 “Supply-Side Reform ” is a new concept, new train of thought and new connotation put forward by Comrade Xi Jinping at the 11th Central Leading Group of the Central Financial and Economic Leading Group and has gradually become the overall guiding ideology for the reform and development of all social undertakings. After many years of development, our country’s media in journalism and communication has made remarkable achievements, but at the same time it is also facing severe challenges arising from the dramatic changes in the media environment and ecology. It is imperative for colleges and universities to disseminate information and education to realize system restructuring and mode transformation through “supply-side reform ” so as to better meet the new requirements of media units for news talents.