2014年双十二,马云将战火引到线下,支付宝联合全国2万家线下门店进行打折促销,与双十一动辄全场5折相比,“双12”最高仅50元优惠,但这已经让各大超市排起结账长队,虽然5折的促销活动中最高每笔仅有50元的减免,但依然挡不住汹涌的人流。电商低价促销已成常态,但对线下促销仍然有足够的吸引力。支付宝线下支付的痛点主要有两方面,商家不支持:网络通讯投入高,使用客户少,店员不熟悉,资金滞留时间长,不太信任支付宝。客户不支持:智能手机网络通讯费用高,信号不好,支付慢,用户体验不好,支付场景少,无优惠等。现在这 Double Twelve in 2014, Ma led the war to the line, Alipay joint 20,000 offline stores for discounts, and double XI at 50% off the audience at all times, “Double 12 ” up to only 50 yuan discount , But this has led to major supermarkets lined up long lines, although the maximum 50% of the promotions each only 50 yuan relief, but still can not stop the surging crowd. E-commerce offers have become the norm, but there is still enough for offline sales. Alipay payment of the pain points there are two main lines, businesses do not support: high investment in network communications, the use of less customers, the clerk is not familiar with, funds stay a long time, do not trust Alipay. Customer does not support: high cost of smart phone network communication, poor signal, slow payment, poor user experience, less payment scene, no discount and so on. Now this