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专业型、地域型及服务型三大模式是从宏观角度考察易获成功媒体APP的特性。在微观层面,媒体APP要想获得成功,还必须考虑到内容、形式、用户、推广、赢利等多个层面。第一,内容:多元、即时与不可替代。目前大多数传统媒体APP,并未整合UGC及其他信源,只是将自己母体资源照搬到移动端;而实际上,新闻APP信源多元,主要的信源有三方面:UGC内容(用户贡献内容);PGC内容(专业人士产生内容);AAC(算法产生内容)。
Professional, regional and service-oriented model is from a macro perspective of successful media APP features. At the micro level, in order to be successful, the media APP must also take into consideration multiple levels of content, form, user, promotion and profitability. First, the content: multiple, immediate and irreplaceable. At present, most of the traditional media apps do not integrate UGC and other sources, but merely copy their own parent resources to the mobile terminal. In fact, there are three sources of news sources: UGC content (user contribution content) ; PGC content (content generated by professionals); AAC (algorithm generated content).