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北美媒介环境学派大师麦克卢汉,曾经预言了在现代传媒技术推动下,“地球村”概念性传播的产生,并以媒介作为人的延伸为基础,推演了未来亦即当今媒介传播文化的态势。其后继者尼尔·波兹曼、再继者莱文森则更进一步在学理、传播实践与媒介产业化运营等多个层面应证和拓展了该学派的论说。而后,以媒介技术决定论为基础的传播研究,在国际学界及业界产生广泛而深刻地影响。
McLuhan, a master of North American media environment, once predicted the emergence of conceptual transmission under the impetus of modern media technology and based on the extension of man as a medium, he proposed the future of media culture situation. Its successor, Neil Bozeman and successor Levinson further substantiated and expanded the school’s theory at various levels, including learning, communication practice and media industrialization. Afterwards, the research on the dissemination of media based on the determinism of media technology has extensive and profound influence in the international academic community and in the industry.