通过分析河北邢台暴雨洪水灾害的舆情发展脉络和网民关注问题,认为存在权威信息发布滞后、公众关切研判有误、舆论引导手段单一等问题。灾害事件中政府应急传播可以尝试以下路径:组创新媒体矩阵,强力推进信息公开,科学宣传先进典型,畅通民众发声渠道,重视网络意见领袖,联合外省媒体报道。政府部门提升突发事件应急传播水平,需要推行应急传播考核、完善应急传播预案、重视应急传播培训、建立应急传播联动机制。 Through the analysis of the development of public opinion in Xingtai, Hebei Province, and the concerns of netizens, we think there are some problems such as the lag of authoritative information release, the public concern about the wrong judgment and the single means of public opinion guidance. In the event of a disaster, the government can try the following ways for emergency communication: group innovation media matrix, strong promotion of information disclosure, advanced science and scientifical propaganda model, unblocking public voice channels, attaching importance to network opinion leaders and jointly reporting with media from other provinces. Government departments to enhance the emergency response level of emergency, the need to promote emergency communication assessment, improve emergency communications plan, emphasis on emergency communication and training, the establishment of emergency communications linkage mechanism.