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党报要应对市场挑战,稳住主流媒体地位,只有不断进行品牌升位,才能求得持久快速发展。品牌内质提升是基础工程;品牌整合优化是升位的关键举措;品牌外向延伸是升位的持久目标。
The party newspaper must meet market challenges and stabilize the status of the mainstream media. Only by continuously carrying out brand promotion can long-term and rapid development be achieved. Brand endogenous improvement is the basic engineering; brand integration and optimization is the key move up; brand outward extension is the longest lasting goal.