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2012年后,山东省大力发展政务新媒体,推进“互联网+”政务建设,打造出“政务服务”新模式。笔者利用新华网舆情监测分析中心,对山东省政务新媒体的发展情况及特点做了统计分析,并采用部分城市抽样调查的方法,实证分析了政务新媒体的公众欢迎程度及影响因素。
After 2012, Shandong Province vigorously developed new government-government media, promoted “Internet + ” government building and created a new mode of “government service”. The author makes use of Xinhuanet public opinion monitoring and analysis center to make a statistical analysis of the development and characteristics of Shandong government new media and uses the method of sample survey in some cities to empirically analyze the public welcome degree and influence factors of the new government media.