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创新传播理念:双品牌双引擎思想要先行,行动才有力。作为传统媒体与新媒体融合转型发展的先行者,华西都市报-封面新闻一直致力于推动媒体融合发展。在两会报道中,华西都市报和封面新闻积极整合双品牌,大力实施一体化战略,打造传统媒体和新媒体“双品牌”“双引擎”互动发展下的三重优势。品牌优势在双品牌的推动下,华西都市报权威、公正的核心标签加上封面新闻特色、新鲜的
Innovative concept of communication: dual-brand dual-engine thinking to be the first line, action is powerful. As a pioneer in the transformation and integration of traditional media and new media, Huaxi Dushi Bao - Cover Story has been committed to promoting media convergence. In the reports of the two sessions, Huaxi Dushi Bao and the front page news positively integrated the two brands and vigorously implemented the integration strategy to create the triple advantage under the interactive development of traditional media and new media “dual brand ” “twin engines ”. Brand advantage In the promotion of dual-brand, WXI authoritative, just core label plus cover news features, fresh