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动画在诞生之初,作为一种神奇的影像,以娱乐的形式迎合了大众的审美需求,而随着动画制作技术和媒体技术的发展,动画逐渐发展成为一种文化传播载体,被赋予深远的文化使命。新时代的发展和变革也促使动画艺术在不断寻求新的表现方式和美学追求,力求以新的文化形象展现新时代的审美特征。文章对近年来涌现在观众面前的动画影片其美学特征进行剖析,以深刻认识国产动画在新时代的嬗变,展示国产动画所迎来的又一个春天。这也是国产动画在未来的发展过程中所应该坚持的方向。
At the beginning of its birth, the animation catered for the aesthetic needs of the general public as a magical image. With the development of animation technology and media technology, the animation gradually developed into a carrier of cultural transmission and was endowed with far-reaching Cultural mission. The new era of development and change also prompted the animation art is constantly seeking new ways of expression and aesthetic pursuit, and strive to show the new cultural image of a new era of aesthetic characteristics. The article analyzes the aesthetics characteristics of the animated films appearing in front of the audience in recent years, with a deep understanding of the evolution of the domestic animation in the new era and the spring showcasing the domestic animation. This is also the direction that domestic animation should stick to in the future development.