论文部分内容阅读
作为市场经济快速发展的产物,个性化产品转变了以往的消费理念,使产品的定位有了更高要求,并带来巨大的商机,但把握机遇的同时也面临着严峻的挑战,将个性化产品作为创业项目存在着现实问题。通过对个性化产品创业项目的现状和现期瓶颈进行分析,利用质量功能展开法对个性化产品创业项目进行优化,改善个性化产品的创业环境,打通新兴产品创业领域的渠道,带动经济发展。
As a product of the rapid development of market economy, personalized products have changed the previous concepts of consumption, resulting in higher product positioning and great business opportunities. However, while seizing the opportunities, they also face severe challenges. Personalizing Products as a business project there is a real problem. Through the analysis of the current status and current bottlenecks of personalized product venture projects, the quality function deployment method is used to optimize the personalized product venture projects, improve the entrepreneurial environment for personalized products, open up channels in the field of emerging product entrepreneurship, and promote economic development.