“焦点事件+电子商务”构成了一种新型的F2O模式。作为近年来最为成功的国产纪录片,《舌尖上的中国》掀起了国内特产美食的一波网购热潮。淘宝指数显示,“舌尖上的中国”七天的搜索指数环比增长为10809.8%,增长达百倍。而《舌尖上的中国1》开播时,短短5天内就共有580多万人上淘宝淘一淘熟悉的家乡味,此前冷门的毛豆腐、松茸、诺邓火腿、乳扇等均成为销量增长最快的特产食品。 “Focus Event + E-Commerce ” constitutes a new type of F2O mode. As the most successful domestic documentary in recent years, “China on the Tongue” has set off a wave of online shopping craze for domestic specialty foods. The Taobao Index shows that the “seven-day” China search index rose 1089% from a week earlier to a hundred-fold increase. When “China 1 on the Tongue” was launched, a total of more than 580 million people became familiar with the taste of hometown in just 5 days, after the unpleasant hair tofu, matsutake, nodo ham and milk fan all became sales growth The fastest specialty food.