回顾改革开放以来,中国出版业在国际化的道路上,曾经发生过两次重大的突破和转折。一次是上世纪90年代,伴随着我国对外开放的进程,出版界以引进海外版权为标志的商业活动迅速地发展起来,一时间海外图书大量地进入中国,一方面对于促进中国出版改革和国际化、商业化,满足人们精神文化需求,起到了重要作用;另一方面,在引进与输出的意义上,也形成了巨大的商业逆差。再一次是2004年以来,我国针对国民经济发展的需求,以及中国的国际地位的现状,与时俱进,明确地提出了文化“走出去”的战略方针。应该说,这两次变化是一个 After reviewing the reform and opening up, China’s publishing industry has undergone two major breakthroughs and transitions on the road to internationalization. Once in the 90s of last century, along with the process of opening to the outside world of our country, the commercial activities of the publishing industry marked by the introduction of overseas copyright developed rapidly. For a time, a large number of overseas books entered China. On the one hand, it promoted the reform of the Chinese publishing industry and internationalization , Commercialization, to meet people’s spiritual and cultural needs, played an important role; the other hand, in the sense of import and export, but also formed a huge commercial deficit. Once again, since 2004, China’s demand for the development of the national economy and the current status of China’s international status have kept pace with the times and clearly set out the strategic guideline of “going global”. It should be said that these two changes are one