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利基旅游是以旅游市场细部的旅游者为旅游主体,满足旅游者个性化、多样化的旅游需求,实现旅游者追求新奇旅游经历的一种新兴的旅游活动。长尾理论是基于互联网发展背景下的研究利基文化和利基市场的一种理论,同样也可以为利基旅游的发展所用。论文以该理论为基础与指导,在对利基旅游市场进行初步研究的基础上,借鉴维基百科的运作过程,提出了利用旅游者自主组合生产功能的利基旅游市场发展模式,并对其运作模式进行了探讨。
Niche tourism is based on the tourist market tourist details for the main tourist to meet the individual needs of tourists, diverse travel needs, to achieve the tourist experience of novelty travel experience of a new tourism activities. Long tail theory is a theory based on the study of niche culture and niche markets based on the background of the Internet development and can also be used for the development of niche tourism. Based on the theory and guidance, based on the preliminary research on the niche tourism market, the paper draws lessons from the operation process of Wikipedia and proposes a niche tourism market development model that uses tourists’ Mode is discussed.