蓝海战略——突出竞争重围让我们想象这样一个市场天地,它由两种海洋组成:红色海洋和蓝色海洋“,红海”代表已知的市场空间“,蓝海”代表未知的市场空间。在“红海”,产业界限与竞争规则已被固化,每个企业都试图击败对手获得更大市场份额,竞争血腥惨烈;而“蓝海”是无人争抢的 Blue Ocean Strategy - Outstanding Competition Let us imagine a market world, which consists of two kinds of ocean: red and blue ocean, “Red Sea” on behalf of the known market space, “Blue Ocean” represents the unknown market space. In the “Red Sea”, the industrial boundaries and competition rules have been solidified. Every enterprise tries to defeat its rivals to gain a bigger market share and the competition is bloody and fierce. However, “Blue Ocean”