论文部分内容阅读
依靠非结构化大数据做支撑,通过自主研发的语义分析技术,讯库在数据挖掘和分析的全面性、可靠性和实时性上已经先于同行迈出一大步。随着大数据和移动互联网兴起,社会进入了“原子”传播时代。在这个时代里,过去由媒体垄断的传播资源,今天被数以亿计的个体所分享;不同的传播媒介在不断融合与分化的状态中推动了舆情的发展。由此衍生的情形是,政府和企业的形象在互联网上以碎片化方式不断地呈现出来。有媒体报道,近年来舆情监测和危机公关在企业管理成本中所占比重越来越大。尤其是商业力量引发的负面舆
Rely on unstructured big data to support, through independent research and development of semantic analysis technology, the library in the data mining and analysis of the comprehensiveness, reliability and real-time nature has already taken a big step ahead of their peers. With the advent of big data and the mobile Internet, society has entered an era of “atomic” communication. In this era, the media resources monopolized by the media were shared by hundreds of millions of individuals today. Different media have promoted the development of public opinion in a state of continuous integration and differentiation. The resulting situation is that the image of the government and enterprises are constantly presented in a fragmented manner on the Internet. Some media reports said that in recent years public opinion monitoring and crisis management have become increasingly important in the cost of business management. Especially the negative publicity caused by commercial power