数字营销的变革时代,受众接触媒体的行为发生了巨大改变,这使得企业营销和售卖方式的转变成为必然。企业已经将互联网作为主要的传播通路,而不再是传统广告的补充资源。而同时,正在试水或考虑试水的企业又面临着 The era of digital marketing change, the audience’s exposure to the media has undergone tremendous changes in behavior, which makes the change of marketing and sales of enterprises become inevitable. Businesses have already made the Internet their main channel of communication and are no longer complementary sources of traditional advertising. At the same time, enterprises that are testing or considering water testing face the same challenge