比起美、英、德、日等国家,瑞典没有声名显赫的报纸,也没出现过可以雄霸一方的传媒集团。但这并不妨碍这个国家成为一个报纸强国。瑞典报纸目前面临以网络为代表的新媒体的冲击是巨大的。那么,瑞典报业作为传统媒体如何应对这种挑战? 瑞典报业介绍报纸现状瑞典报纸的一大特色是读者绝大多数是家庭订户。据瑞典报纸出版协会统计,瑞典目前约有170种报纸,日发行量在400万左右,其中家庭订户占了93%。 Compared to the United States, Britain, Germany, Japan and other countries, Sweden has no prestigious newspapers, there has been no one can dominate the media group. But this does not prevent the country from becoming a newspaper power. The impact of the Swedish newspaper on the new media represented by the Internet is huge. So, the Swedish press as a traditional media how to deal with this challenge? Swedish newspaper introduction Newspaper status The Swedish newspaper is a major feature of the vast majority of readers are family subscribers. According to the Swedish Press Association, there are currently about 170 newspapers in Sweden, with around 4 million daily circulation, of which 93% are home subscribers.