石化产品的营销体系无法完全模仿普通商品的4PS架构。之所以这样在于,解构石化产品的商品类型发现,其无法采取心理定价模式,且传统促销模式也难以适应该产品的销售形态。而依托石化企业的专业性售后服务,则能增强客户与企业之间的合作意愿。 Petrochemical marketing system can not completely imitate the general merchandise 4PS architecture. The reason is that the deconstruction of petrochemical product type found that it can not take the psychological pricing model, and the traditional sales model is also difficult to adapt to the product sales. And relying on the petrochemical company’s professional after-sales service, customers and businesses can enhance the willingness to cooperate.