当国内的众多企业还在为市场饱和、产品难以出手而大打价格战,甚至赔本出售的时候,海尔产品却以其质优品异为消费者青睐而形成抢购热潮;当国内众多企业在外国产品涌入中国市场的咄咄逼人之势下惊呼“狼来了”却束手无策时,海尔产品却因在海外市场攻城掠地频频得手而声名鹊起。海尔现象促人深思,催人奋发。在入世前夕,让我们总结海尔成功的经验,为中国企业找寻一条成功之路。 When many domestic enterprises are still saturated for the market, the product is difficult to sell and fight the price war, and even lose money when the sale of Haier products with its high quality goods for the favor of consumers and the formation of the panic buying boom; when many domestic enterprises in foreign countries Products into the Chinese market under the aggressive situation Exclaimed “the wolf” But at a loss, Haier products because of overseas markets swept over and become famous. Haier phenomenon pro-thought, inspiring. On the eve of joining WTO, let us summarize the successful experience of Haier and find a successful way for Chinese enterprises.