自2008年以来,我国公共危机事件频发,在面对一系列重大突发性公共事件时,中国媒体的成长与进步是有目共睹的,它不仅塑造了公众的价值观念,强化了公众的社会意识,反映和引导了社会舆论导向,同时它的传播效果也直接影响到政府的管理能力和绩效,尤其在公共危机事件中发挥了重要的作用。本文主要论述了我国媒体在应对公共危机中该如何自我发展。 Since 2008, the public crisis in our country has been frequent. In the face of a series of major and unexpected public incidents, the growth and progress of the Chinese media are obvious to all. They not only shape the public values, but also enhance public awareness of the society , Which reflects and guides the orientation of public opinion. At the same time, its dissemination effect has a direct impact on the management capability and performance of the government, and plays an important role especially in public crises. This article mainly discusses how our media should self-development in response to public crisis.