公共关系从诞生的那天起,就把危机处理当作了一门重要的研究课题,把消除危机作为自己的重要职责,并把危机看成是一种契机,不仅转危为安,而且抓住机遇争取更大的成功。危机公关是指从公共关系的角度对危机的产生、变化和发展实施有效地控制和管理,以更好地促进本单位的发展。可见危机公关是认识危机、预防危机、控制危机,其本质就是对 From the day of its birth, public relations regards crisis management as an important research topic. Taking crisis elimination as its important duty and viewing the crisis as an opportunity not only to turn crises into opportunities but also to seize the opportunity to win more Big success. Crisis PR means to effectively control and manage crisis occurrence, change and development from the perspective of public relations so as to better promote the development of this unit. Visible crisis PR is to understand the crisis, prevent crises, control the crisis, its essence is right