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近日,米皇羊绒2014品牌战略峰会暨秋冬新品订货会隆重召开,本次大会以“新思维、心突破、赢未来”为主题。浙江米皇羊绒股份有限公司董事长吴金海指出,“新思维”即米皇羊绒紧跟时代潮流不固步自封,积极探索品牌发展新方式;“心突破”即做好准备,积极面对困难不畏惧;“赢未来”表现了米皇羊绒对市场及行业的决心和信心,无论市场如何变化,米皇信念始终如初。吴金海还就米皇羊绒2014年营销及品牌战略、VIP客户精细化管理、媒体运营、传统渠道效率提升等课题与经销商们进行了
Recently, the Mihuang Cashmere 2014 brand strategy summit and the new autumn and winter product ordering conference were held solemnly. The theme of this conference is “new thinking, breakthrough, and future wins”. Wu Jinhai, chairman of Zhejiang Mihuang Cashmere Co., Ltd. pointed out that “new thinking” means that the imperial cashmere keeps up with the trend of the times and does not rest on its laurels. It actively explores new ways of brand development; “heart breakthrough ” is ready and active Not afraid of difficulties; “Win the future” reflects the determination and confidence of Mihuang Cashmere in the market and in the industry. Regardless of how the market changes, Mi Huang’s belief has always been the same. Wu Jinhai also worked with dealers on the marketing and brand strategy of Mihuang Cashmere in 2014, refined management of VIP customers, media operations, and improvement of the efficiency of traditional channels.