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随着商业市场的变革与信息技术的发展,顾客角色已由被动等待被满足需求变为利用平台主动参与到企业活动中,主导并促进个性化需求得到满足。如今众多顾客愿意通过线上、线下平台,利用知识、经验与体验帮助企业开拓创新并为企业提供问题解决方案,而企业也为这些真诚顾客提供了物质优惠与精神奖励,旨在互利互惠中实现顾客与企业的价值共创。本文通过分析顾客与企业价值共创实践中的问题,有针对性的为相关问题提供了解决方案,意在为企业更好地与顾客进行价值的共创提供借鉴。
With the change of the commercial market and the development of information technology, the customer role has been changed from being passive waiting to being satisfied to using the platform to participate actively in the enterprise activities, leading and promoting the individualized demands being met. Today, many customers are willing to use online knowledge and experience to experience innovation and provide solutions to enterprises through online and offline platforms. Enterprises also provide material benefits and spiritual rewards to these sincere customers for mutual benefit and mutual benefits To achieve the value of customers and businesses create. This paper analyzes the problems in customer and enterprise value creation and practice, and provides solutions to relevant problems in a targeted way, which aims to provide reference for enterprises to create value with customers.