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平遥古城自1997年被列为世界文化遗产以来,旅游业迅速发展,其古城的知名度和影响力也在宣传中逐渐壮大。本文通过深入分析平遥古城旅游业发展的成功因素,认为平遥古城旅游业的快速发展主要得益于有效的经营管理模式、“新旧分离”的保护模式、以及政府及其相关部门的高度重视。这三方面因素共同帮助平遥古城旅游业实现腾飞和跨越式发展。同时,本文也对平遥旅游产业今后的可持续发展提出合理的建议及对策。
Since 1997, the ancient city of Pingyao has been listed as a world cultural heritage, tourism has developed rapidly and its popularity and influence in the ancient city have also been gradually expanding. By analyzing the successful factors of the tourism development in the ancient city of Pingyao, this paper argues that the rapid development of the tourism industry in the ancient city of Pingyao is mainly due to the effective operation and management mode, the protection mode of “old and new separation” and the great attention of the government and relevant departments . These three factors together to help the ancient city of Pingyao tourism soaring and leapfrog development. At the same time, this article also put forward reasonable suggestions and countermeasures for the future sustainable development of Pingyao tourism industry.