目前,中国正处于社会转型期的关键阶段,作为仅仅诞生十多年的都市报,面临着社会变革和新媒体挑战的双重压力。在这一背景下,许多都市报纷纷开始向“主流”转型。该文通过对意识领域、市场领域变化的具体分析,探讨了通过重塑公信力确立的都市报的核心价值观,从而完成都市报主流意识的转变。 At present, China is in a crucial stage of social transition. As the metropolitan newspaper that was born only for more than a decade, China faces the dual pressures of social changes and new media challenges. In this context, many Metropolis have begun to “mainstream ” transformation. Through the analysis of the changes in the field of consciousness and market, this article discusses the core values ​​of the Metropolitan News established by reshaping the credibility so as to complete the transformation of the Metropolis Daily’s mainstream consciousness.