文化已成为当今社会新的经济发展推动力,竹子是广东的优势特产资源,将物产和文化结合起来打造文化产业应当成为知识经济背景下最富现代意义的“产业集群”和经济增长点。本文讨论了竹玩具在岭南文化核心价值观下的产业化发展思路。 Culture has become a new driving force for economic development in today’s society. Bamboo is a special and advantageous resource for Guangdong. Combining property and culture to create a cultural industry should become the “most modern” cluster in the knowledge-based economy and the point of economic growth . This article discusses the development of bamboo toys industry in Lingnan culture under the core values.