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随着社会的信息化发展,多媒体、互联网等已经越来越融于人们的生活,人们足不出户也可以通过媒体了解世界信息。在新媒体舆论传播方式的影响下,人们的人生观、价值观、世界观呈现多元化特征,新媒体时代在为人们创造更加便利的生活条件的同时,如何引导舆论、发挥舆论的作用,是媒体面对的问题。本文分析新媒体时代舆论引导的重要性,对新媒体时代舆论引导机制进行探讨。
With the development of information technology in society, multimedia and the Internet have become more and more integrated into people’s lives. People can understand the world information without leaving home. Under the influence of new modes of media publicity, people’s outlook on life, values and outlook on the world are diversified. In the era of new media, people are encouraged to create more convenient living conditions and how to guide public opinion and play the role of media. Right question. This article analyzes the importance of guiding public opinion in the new media era and probes into the guiding mechanism of public opinion in the new media age.