品牌作为企业经营保障之一,在创立和发展过程中面临着各种各样的风险,与其它风险相比,企业品牌风险具有一定特殊性。就目前来看,我国大部分企业品牌风险防范水平显得相对落后,制约了企业健康长远发展,公司在品牌风险防范方面应要未雨绸缪,建立起风险防范的措秩,通过完善公司管理和有效的措秩来提高企业品牌风险防范的水平。 Brand as one of the business management support, in the process of establishment and development are facing a variety of risks, compared with other risks, corporate brand risk has a certain particularity. For the moment, most of the corporate brand risk prevention in China appears to be relatively backward, restricting the long-term healthy development of the enterprise. The company should take precautions against the risk prevention of the brand and establish measures for risk prevention. By improving company management and effective measures Rank to improve corporate brand risk prevention level.