曾经担任复旦大学校长的一位心理学博士,常用一个极简单的例了向学生说明心理学在商品销售中的运用:一位顾客走进甜食店说要一碗醪糟,服务员问他要加一个鸡蛋还是两个?顾客的回答往往不是说“一个”就是“两个”;如果服务员问他要不要加鸡蛋?顾客就可能说“不要”.从促销的观点来说,这种心理学的运用对经营者固然有利,但也无可非议,因为他尊重顾客自已的选择,只是作一点诱导,而并不损害顾客的利益. A psychology doctor who once served as the president of Fudan University used a very simple example to explain to students the use of psychology in the sale of goods: A customer walked into a sweet shop and said he wanted a bowl of fermented grains. The waiter asked him to add one. The egg is still two? The customer’s answer is often not to say “one” is “two”; if the waiter asks him whether to add eggs or not, the customer may say “don’t”. From a promotional point of view, The use of this kind of psychology is beneficial to the operator, but it is beyond reproach, because he respects the customer’s own choice, but only to induce a little, but does not harm the interests of customers.