贵州旅游资源相当丰富,浓郁的民族风情、秀丽的自然山水、得天独厚的气候资源无与伦比。但是,贵州旅游的影响力及其旅游收入与其旅游资源的地位却不相称。笔者认为,造成这种状况的原因之一在于贵州缺乏新颖的、能深刻而又准确阐释贵州旅游形象的旅游广告。为此,笔者认为,贵州的旅游广告需要打造具有文化内涵、能展现贵州特色、让旅游消费者印象深刻的旅游广告精品。 Guizhou tourism resources are very rich, rich ethnic customs, beautiful natural landscape, unique climate resources unparalleled. However, the influence of tourism in Guizhou and its tourism income are not commensurate with the status of its tourism resources. The author believes that one of the reasons for this situation is that Guizhou lack of new, profound and accurate interpretation of the tourist image of Guizhou tourism advertising. To this end, I believe that tourism advertising in Guizhou need to create a culture of connotation, to show the characteristics of Guizhou, so that tourism consumers impressed tourist advertising boutique.