在消费品市零售上,消费者在购买不同产品时受到购买环境中各种因素的影响程度是不同的,因此对导购人员的培养来说也是存在很大差异的。本文试以行业差异性入手,从行业差异的背景、影响消费者决策的因素、导购人员培养对策和培训方式的选择等角度对此问题进行粗浅的探索。 In the consumer goods retail market, consumers buy different products are affected by various factors in the buying environment is different, so there is a big difference in the training of shopping guide personnel. This article tries to start with the industry differences, from the background of industry differences, the factors that affect consumer decision-making, shopping guide training options and training options such as point of view of this issue to conduct a superficial exploration.