伴随着市场经济的不断发展,我国的市场竞争日趋激烈,许多经营者在自我宣传的过程中,使用引人误解的内容,损害其他竞争者利益的同时,最终侵害了消费者的利益。针对这一问题,本文着重探讨当前对虚假宣传行为的相关规定,以及当前立法中存在的不足与完善。 With the continuous development of market economy, the market competition in our country is getting fiercer and fiercer. Many operators, in the process of self-propaganda, use the misleading content to damage the interests of other competitors and ultimately infringe on the interests of consumers. In response to this problem, this article focuses on the current provisions on the false propaganda behavior, as well as the current legislation in the existing deficiencies and improvements.